Email Opens and Clicks: Identifying Bots vs. Real Engagement

Email Opens and Clicks – Learn easy techniques to spot bots in your email stats. Increase your open rates and reach real fans. Email marketing is a powerful tool to reach your audience. Metrics like open rates and click rates tell you if your message hits the mark. But a big problem lurks beneath these numbers—bots. They can boost your stats artificially and give you a false picture of how well your emails perform. Knowing how to spot real engagement from fake bot activity is key to making smart decisions and improving your campaigns.